{"id":270,"date":"2023-02-20T11:06:04","date_gmt":"2023-02-20T11:06:04","guid":{"rendered":"https:\/\/ajtrading.ae\/?page_id=270"},"modified":"2024-07-11T15:13:55","modified_gmt":"2024-07-11T15:13:55","slug":"our-story","status":"publish","type":"page","link":"https:\/\/ajtrading.ae\/index.php\/our-story\/","title":{"rendered":"About Us"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"270\" class=\"elementor elementor-270\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e03bcaf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e03bcaf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-917d28b\" data-id=\"917d28b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2fcec20 elementor-widget elementor-widget-text-editor\" data-id=\"2fcec20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: 'Biome Light'; font-size: 12pt; font-weight: var( --e-global-typography-text-font-weight ); color: #545454;\">Al Jallaf General Trading LLC (AJ) emerged out of the vision to set new and comprehensive standards in quality and service across the food and beverage sector. AJ offers a broad range of full end-to-end services, including coffee and essential F&amp;B products, equipment,\u00a0 training, distribution and logistics.<\/span><\/p><p class=\"Pa00\"><span lang=\"en-US\" style=\"font-size: 12.0pt; font-family: 'Biome Light'; mso-default-font-family: 'Biome Light'; mso-ascii-font-family: 'Biome Light'; mso-latin-font-family: 'Biome Light'; mso-greek-font-family: 'Biome Light'; mso-cyrillic-font-family: 'Biome Light'; mso-armenian-font-family: 'Biome Light'; mso-hebrew-font-family: 'Liberation Sans'; mso-arabic-font-family: 'Biome Light'; mso-devanagari-font-family: 'Liberation Sans'; mso-bengali-font-family: 'Biome Light'; mso-gurmukhi-font-family: 'Liberation Sans'; mso-oriya-font-family: 'Liberation Sans'; mso-tamil-font-family: 'Biome Light'; mso-telugu-font-family: 'Liberation Sans'; mso-kannada-font-family: 'Liberation Sans'; mso-malayalam-font-family: 'Liberation Sans'; mso-thai-font-family: 'Biome Light'; mso-lao-font-family: 'Liberation Sans'; mso-tibetan-font-family: 'Liberation Sans'; mso-georgian-font-family: 'Liberation Sans'; mso-hangul-font-family: 'Liberation Sans'; mso-kana-font-family: 'Liberation Sans'; mso-bopomofo-font-family: 'Liberation Sans'; mso-han-font-family: 'Liberation Sans'; mso-halfwidthkana-font-family: 'Liberation Sans'; mso-yi-font-family: 'Liberation Sans'; mso-hansurrogate-font-family: 'Liberation Sans'; mso-nonhansurrogate-font-family: 'Liberation Sans'; mso-eudc-font-family: 'Liberation Sans'; mso-syriac-font-family: 'Liberation Sans'; mso-thaana-font-family: 'Liberation Sans'; mso-myanmar-font-family: 'Liberation Sans'; mso-sinhala-font-family: 'Liberation Sans'; mso-ethiopic-font-family: 'Liberation Sans'; mso-cherokee-font-family: 'Liberation Sans'; mso-canadianabor-font-family: 'Liberation Sans'; mso-ogham-font-family: 'Liberation Sans'; mso-runic-font-family: 'Liberation Sans'; mso-khmer-font-family: 'Biome Light'; mso-mongolian-font-family: 'Liberation Sans'; mso-braille-font-family: 'Liberation Sans'; mso-currency-font-family: 'Biome Light'; mso-asciisym-font-family: 'Liberation Sans'; mso-latinext-font-family: 'Biome Light'; language: en-US; mso-ansi-language: en-US; mso-ligatures: none;\">A recognized go-to solutions provider, the fast-growing company has earned several <\/span><span lang=\"en-US\" style=\"font-size: 12.0pt; font-family: 'Biome Light'; mso-default-font-family: 'Biome Light'; mso-ascii-font-family: 'Biome Light'; mso-latin-font-family: 'Biome Light'; mso-greek-font-family: 'Biome Light'; mso-cyrillic-font-family: 'Biome Light'; mso-armenian-font-family: 'Biome Light'; mso-hebrew-font-family: 'Liberation Sans'; mso-arabic-font-family: 'Biome Light'; mso-devanagari-font-family: 'Liberation Sans'; mso-bengali-font-family: 'Biome Light'; mso-gurmukhi-font-family: 'Liberation Sans'; mso-oriya-font-family: 'Liberation Sans'; mso-tamil-font-family: 'Biome Light'; mso-telugu-font-family: 'Liberation Sans'; mso-kannada-font-family: 'Liberation Sans'; mso-malayalam-font-family: 'Liberation Sans'; mso-thai-font-family: 'Biome Light'; mso-lao-font-family: 'Liberation Sans'; mso-tibetan-font-family: 'Liberation Sans'; mso-georgian-font-family: 'Liberation Sans'; mso-hangul-font-family: 'Liberation Sans'; mso-kana-font-family: 'Liberation Sans'; mso-bopomofo-font-family: 'Liberation Sans'; mso-han-font-family: 'Liberation Sans'; mso-halfwidthkana-font-family: 'Liberation Sans'; mso-yi-font-family: 'Liberation Sans'; mso-hansurrogate-font-family: 'Liberation Sans'; mso-nonhansurrogate-font-family: 'Liberation Sans'; mso-eudc-font-family: 'Liberation Sans'; mso-syriac-font-family: 'Liberation Sans'; mso-thaana-font-family: 'Liberation Sans'; mso-myanmar-font-family: 'Liberation Sans'; mso-sinhala-font-family: 'Liberation Sans'; mso-ethiopic-font-family: 'Liberation Sans'; mso-cherokee-font-family: 'Liberation Sans'; mso-canadianabor-font-family: 'Liberation Sans'; mso-ogham-font-family: 'Liberation Sans'; mso-runic-font-family: 'Liberation Sans'; mso-khmer-font-family: 'Biome Light'; mso-mongolian-font-family: 'Liberation Sans'; mso-braille-font-family: 'Liberation Sans'; mso-currency-font-family: 'Biome Light'; mso-asciisym-font-family: 'Liberation Sans'; mso-latinext-font-family: 'Biome Light'; language: en-US; mso-ansi-language: en-US; mso-ligatures: none;\">notable accounts and projects for its promise of quality and variety on top of customer satisfaction. <\/span><\/p><p>\u00a0<\/p><p class=\"MsoNormal\"><span lang=\"en-US\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-4e19bf0\" data-id=\"4e19bf0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0862d05 elementor-widget elementor-widget-image\" data-id=\"0862d05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1628\" height=\"1087\" src=\"https:\/\/ajtrading.ae\/wp-content\/uploads\/2023\/02\/1.jpg\" class=\"attachment-2048x2048 size-2048x2048 wp-image-65\" alt=\"\" srcset=\"https:\/\/ajtrading.ae\/wp-content\/uploads\/2023\/02\/1.jpg 1628w, https:\/\/ajtrading.ae\/wp-content\/uploads\/2023\/02\/1-300x200.jpg 300w, https:\/\/ajtrading.ae\/wp-content\/uploads\/2023\/02\/1-1024x684.jpg 1024w, https:\/\/ajtrading.ae\/wp-content\/uploads\/2023\/02\/1-768x513.jpg 768w, https:\/\/ajtrading.ae\/wp-content\/uploads\/2023\/02\/1-1536x1026.jpg 1536w\" sizes=\"(max-width: 1628px) 100vw, 1628px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-f6e342c\" data-id=\"f6e342c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6bab049 elementor-widget elementor-widget-image\" data-id=\"6bab049\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"565\" src=\"https:\/\/ajtrading.ae\/wp-content\/uploads\/2023\/02\/CBF-Profile.png\" class=\"attachment-2048x2048 size-2048x2048 wp-image-77\" alt=\"\" srcset=\"https:\/\/ajtrading.ae\/wp-content\/uploads\/2023\/02\/CBF-Profile.png 500w, https:\/\/ajtrading.ae\/wp-content\/uploads\/2023\/02\/CBF-Profile-300x339.png 300w, https:\/\/ajtrading.ae\/wp-content\/uploads\/2023\/02\/CBF-Profile-265x300.png 265w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1edcc6a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1edcc6a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c49b5fb\" data-id=\"c49b5fb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d5137a4 elementor-widget elementor-widget-image\" data-id=\"d5137a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"743\" height=\"1024\" src=\"https:\/\/ajtrading.ae\/wp-content\/uploads\/2023\/02\/Picture1-743x1024.png\" class=\"attachment-large size-large wp-image-286\" alt=\"\" srcset=\"https:\/\/ajtrading.ae\/wp-content\/uploads\/2023\/02\/Picture1-743x1024.png 743w, https:\/\/ajtrading.ae\/wp-content\/uploads\/2023\/02\/Picture1-300x413.png 300w, https:\/\/ajtrading.ae\/wp-content\/uploads\/2023\/02\/Picture1-218x300.png 218w, https:\/\/ajtrading.ae\/wp-content\/uploads\/2023\/02\/Picture1-768x1058.png 768w, https:\/\/ajtrading.ae\/wp-content\/uploads\/2023\/02\/Picture1-1114x1536.png 1114w, https:\/\/ajtrading.ae\/wp-content\/uploads\/2023\/02\/Picture1-1486x2048.png 1486w\" sizes=\"(max-width: 743px) 100vw, 743px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7def653\" data-id=\"7def653\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e278489 elementor-widget elementor-widget-text-editor\" data-id=\"e278489\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><b>A STANDARD <\/b><b>OF STRENGTH<\/b><\/h5><p>The expertise of our professional and highly skilled staff, backed up by our technicians,\u00a0 logistics and after-sales team, have earned us several prestigious accounts and projects in the UAE and GCC and above all our customers\u2019 consistent satisfaction.<\/p><p>With AJ, you are in safe hands; hands that are strong, supportive, and reliable; hands that demonstrate the care we insist upon this time, and every time, we work for you.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97a0a80 elementor-widget elementor-widget-text-editor\" data-id=\"97a0a80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><b>VISION<\/b><\/h5><p class=\"MsoNormal\" style=\"mso-pagination: none; margin-bottom: 14.0pt;\"><span lang=\"en-US\" style=\"font-family: 'Biome Light'; mso-default-font-family: 'Biome Light'; mso-ascii-font-family: 'Biome Light'; mso-latin-font-family: 'Biome Light'; mso-greek-font-family: 'Biome Light'; mso-cyrillic-font-family: 'Biome Light'; mso-armenian-font-family: 'Biome Light'; mso-arabic-font-family: 'Biome Light'; mso-bengali-font-family: 'Biome Light'; mso-tamil-font-family: 'Biome Light'; mso-thai-font-family: 'Biome Light'; mso-khmer-font-family: 'Biome Light'; mso-currency-font-family: 'Biome Light'; mso-latinext-font-family: 'Biome Light'; language: en-US; mso-ansi-language: en-US; mso-ligatures: none;\">To empower and guide our clients who are looking to\u00a0\u00a0 create deep-rooted businesses, through a wide range of professional solutions and services in the hospitality\u00a0 sector.<\/span><\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-341b0bf elementor-drop-cap-yes elementor-drop-cap-view-default elementor-widget elementor-widget-text-editor\" data-id=\"341b0bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;drop_cap&quot;:&quot;yes&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><b>MISSION<\/b><\/h5><p class=\"MsoNormal\" style=\"mso-pagination: none; margin-bottom: 14.0pt;\"><span lang=\"en-US\" style=\"font-family: 'Biome Light'; mso-default-font-family: 'Biome Light'; mso-ascii-font-family: 'Biome Light'; mso-latin-font-family: 'Biome Light'; mso-greek-font-family: 'Biome Light'; mso-cyrillic-font-family: 'Biome Light'; mso-armenian-font-family: 'Biome Light'; mso-arabic-font-family: 'Biome Light'; mso-bengali-font-family: 'Biome Light'; mso-tamil-font-family: 'Biome Light'; mso-thai-font-family: 'Biome Light'; mso-khmer-font-family: 'Biome Light'; mso-currency-font-family: 'Biome Light'; mso-latinext-font-family: 'Biome Light'; language: en-US; mso-ansi-language: en-US; mso-ligatures: none;\">To empower and guide our clients who are looking to\u00a0\u00a0 create deep-rooted businesses, through a wide range of professional solutions and services in the hospitality\u00a0 sector. <\/span><\/p><p>\u00a0<\/p><p class=\"MsoNormal\"><span lang=\"en-US\">\u00a0<\/span><\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Al Jallaf General Trading LLC (AJ) emerged out of the vision to set new and comprehensive standards in quality and&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_eb_attr":"","footnotes":""},"class_list":["post-270","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/ajtrading.ae\/index.php\/wp-json\/wp\/v2\/pages\/270","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ajtrading.ae\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ajtrading.ae\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ajtrading.ae\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ajtrading.ae\/index.php\/wp-json\/wp\/v2\/comments?post=270"}],"version-history":[{"count":13,"href":"https:\/\/ajtrading.ae\/index.php\/wp-json\/wp\/v2\/pages\/270\/revisions"}],"predecessor-version":[{"id":2222,"href":"https:\/\/ajtrading.ae\/index.php\/wp-json\/wp\/v2\/pages\/270\/revisions\/2222"}],"wp:attachment":[{"href":"https:\/\/ajtrading.ae\/index.php\/wp-json\/wp\/v2\/media?parent=270"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}