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About us

About us

Al Jallaf General Trading


Al Jallaf General Trading LLC emerged out of the vision to set new and comprehensive standards in quality and service across the food and beverage sector. AJ Trading offers a broad range of full endto- end services, including coffee and essential F&B products, training, distribution and logistics, and a wide range of professional bar and kitchen equipment. A recognized go-to solutions provider, the fast-growing company has earned several notable accounts and projects for its promise of quality and variety on top of customer satisfaction.
In essence, Al Jallaf Trading’s hospitality services add value to your company.
We contribute to your whole supply cycle by providing, not only the most comprehensive and flexible hospitality supply service you can find anywhere in the region, but also, insightful and highly professional help and advice from our Al Trading hospitality team as part of our expert consultancy provision.


We insist on fulfilling our obligations to you with responsibility and professionalism.
With AJ TRADING, you can rely on receiving a service that meets your highest standards, and responds quickly and efficiently to your most


The expertise of our professional and highly skilled staff, backed up by our technicians, logistics and after-sales team, have earned us several prestigious accounts and projects in the UAE and GCC and above all our customers’ consistent satisfaction.
With AJ Trading, you are in safe hands; hands that are strong, supportive, and reliable; hands that demonstrate the care we insist upon this time, and every time, we work for you.


At AJ Trading we believe we can add value to our clients with the
brands we carry. Our professional approach and keen skills sets
us apart in the hospitality industry. Here are some quick
highlights of our offerings:
• Authentic All-Italian product line
• Premium roasted coffee product since 1870
• Professional Coffee machines and bar equipment
• Proficient Barista School for industry professionals
• Innovative solutions for refrigeration equipment
• Industry renowned ice cream machines
• Efficient undertaking of various turnkey solutions
• Appointed distributors at the MENA region
• Superior excellence in quality customer service
• 24/7 support from our well-equipped Technical Service Team.